Apple finally embraces RCS messaging: This is how it will impact both Android and iPhone users
After years of resistance, Apple has finally introduced that it will assist Wealthy Communication Companies (RCS) messaging on iPhones by 2024. This resolution comes after persistent makes an attempt by Google, Samsung, and different rivals to steer Apple to undertake the expertise.

RCS is a messaging commonplace utilized by most Android telephones. Apple’s adoption of RCS will improve interoperability in comparison with the present SMS or MMS companies. The brand new characteristic will work alongside iMessage, which Apple assures will proceed to be the most effective and most safe messaging expertise for its users.
Why RCS issues to both Android and iOS Users?
The adoption of RCS will basically allow iPhone and Android users to get pleasure from options comparable to learn receipts, typing indicators, and the flexibility to ship high-resolution pictures and movies when texting between iPhone and Android gadgets. These options will be obtainable through the easy textual content messages. The options will make textual content messages pretty much as good as most of the different in style on the spot messaging platforms like WhatsApp. Apple additionally plans to permit users to share areas within the messages.
Advantages of RCS messaging:
- Multimedia Content material: Not like conventional SMS, which is restricted to plain textual content messages, RCS allows the trade of multimedia content material, comparable to pictures, movies, and audio recordsdata, instantly throughout the messaging app.
- Learn Receipts: RCS helps learn receipts, letting you understand if the recipient has learn your message.
- Typing Indicators: It additionally helps typing indicators, permitting you to see when somebody is typing a response.
- Actual-Time Messaging: RCS helps real-time messaging, permitting users to have extra interactive and dynamic conversations.
- Group Chats: The protocol permits the trade of group chats.
- Wealthy Media Sharing: With RCS, you’ll be able to get pleasure from wealthy media sharing.
- Reactions to Messages: It provides reactions to messages.
iMessage to remain put
You will need to observe that the adoption of RCS doesn’t imply Apple is opening up iMessage to different platforms. In keeping with a report by 9to5 Mac, RCS will solely exchange SMS and MMS and will exist individually from iMessage. Additionally, RCS messages will be inexperienced, much like the present SMS messages.
This modification is probably going a response to the regulatory stress from the European Union’s Digital Markets Act (DMA), which requires main corporations like Apple to make their companies interoperable with different platforms. In September, the European Fee opened an investigation into iMessage to find out whether or not it must be thought-about a “core platform service”. Nevertheless, Apple reportedly argued that iMessage isn’t in style sufficient in Europe for the principles to use, and it’s planning to file an attraction in opposition to the federal government’s regulation of its App Retailer.
Google and Samsung get what they requested for
Corporations like Google and Samsung have lengthy pushed for Apple so as to add assist for RCS with a number of advertising campaigns and movies. Google even despatched a letter to the European Fee arguing that iMessage must be thought-about a core platform service underneath the DMA.
Whereas Apple might not be adopting RCS out of its personal willingness, the addition of RCS is a welcome change. It will considerably enhance the standard of movies despatched between iPhones and Androids and deal with different lacking options that make it much less interesting to textual content between gadgets.